AmuseAmaze®


Rev. James G.W. Fisher
Product Evaluation Specialist
December 1, 2007

 

 

The exciting new word race game set in a letter maze.

Players race through the letter maze, spelling words by using the letters that form the maze

and also by playing onto the board letters from their own hand of letter tiles.

 

AmuseAmaze® - Board Game Knocks The Dust Off Those Brain Cells

Introducing the AmuseAmaze® - Board Game, an exciting new word race game set in a letter maze. In many ways it is similar to Scrabble™, yet it is well beyond that with the level of play. The letter maze is made up of 18 separate boards that combine to create more than 6 billion possible set-ups, meaning you’ll never play the same game twice. Now that is a serious game. There is one thing for sure about the AmuseAmaze® - Board Game, it knocks the dust off your brain cells!

 In the toy and gaming industry today, the competition is quite tough. To develop a game that has good functionality, encourages you to put your thinking cap on, and has a level of FunFactor™ that is off the scale is a near impossible task to create, yet H L Games has managed to do the near impossible...the AmuseAmaze® - Board Game.

 

Want A Closer Look At What AmuseAmaze® Is All About?

Want a closer look at what it's all about? Then read on and discover what makes this game so special. In this game the word maze is an understatement! Players race through the maze of letters, spelling words by using the letters that form the maze itself, and also by playing onto the board letters from their own hand of letter tiles. Had enough yet? Ok then, let's continue.

 Players can pick up letter tiles as they move through the maze and use them on later turns, so the letter maze is continually changing throughout the game! It’s a game of movement for all ages and, unlike most spelling games, small words are just as useful as big words as you will soon see in the section for "A Consumers Point Of View". The AmuseAmaze® - Board Game is designed to handle 6 players, ages 8 years and up.

 

The AmuseAmaze® - Board Game Puts A Fire Underneath Your Seat

The AmuseAmaze® - Board Game puts a fire underneath your seat as adults and kids alike are in a constant challenge of play. The challenge is so great that you cannot stay still; you have to keep trying to outdo your opponents. More often than not, kids end up winning more often than the intellectual adults! This game provides a level of challenge that keeps the players fully captivated, sometimes putting priority on the game, not other responsibilities.

 What was all the more important as well as impressive was that safety standards are major concern with H L Games, the makers of the AmuseAmaze® - Board Game. All of their games are subject to independent 3rd party testing to comply with the most stringent international standards including ASTM F963-03, CPSC 16CFR, EN71, and European Council Directive 91/338/EEC. CE certified and marked. If you are considering buying new games for family for Christmas which you know are safe as well as productive; or are a buyer looking for innovative new games to carry in your stores, then H L Games is the source you want to buy from.

 The AmuseAmaze® - Board Game is subject to independent 3rd party testing to comply with the most stringent International standards including ASTM F963-03, CPSC 16CFR, EN71, and European Council Directive 91/338/EEC. In Europe this game is CE certified and marked.

 

Big and Small, Consumers Say It The Way It Is

We are always having kids participating in our hands-on product evaluations, but this time the kids turned the tables on their parents. The general rule of thumb is that parents help their kids understand the right way to play a game, but with the AmuseAmaze® - Board Game, the kids taught the parents how to play the game correctly. In both New York and Henderson, LV, kids were far more intellectual it seemed than their parents! What would happen is that the parents assume that because they are so much older, that they are wiser as well. Not so in most cases.

 In examining the feedback forms from the hands-on consumer evaluators, it was so very interesting how many of the children who filled out the feedback form expressed how they were completely addicted to the game. As one 10 year old girl put it, "Once you finally say that you are going to stop and get back to work, you discover two hours later that you are still playing another game. It's like "Bet ya can't play just one!"

 

REPRINTED WITH THANKS TO CHILDSAFE INTERNATIONAL CORPORATION

 

                                                           

AmuseAmaze®

 

Product Review Ratings RATING:
Rating based on scale from 1 to 5, with 5 being the best  

Critical Skills Development

Educational Value

FunFactor™

Innovation

Marketing Value

Visual Appeal

5

5

5

5

4

5



CRITICAL SKILLS DEVELOPMENT: Rating Level 5 - The level of critical skill development in a child when playing with the AmuseAmaze® - Board Game is easily determined at least by visual means. Having such an almost unlimited number of results with this game which ensure never playing the same game twice helps to ensures a child gets maximum stimulation to critical/cognitive skill development.

 There is no question about it, whether the players be adult, child, or both, the results remain the same...nothing but the very best! The multiple combinations of letters creates an environment which will either help a child develop their critical/cognitive skill development. When it comes to adults, the AmuseAmaze® - Board Game is an absolute bet to knock some of that dust off those lazy brain cells that haven't been used to their full advantage in quite some time. The AmuseAmaze® - Board Game ranked the highest score available in this category.

 EDUCATIONAL VALUE: Rating Level 5 - The educational value for AmuseAmaze® - Board Game is a hands down winner in this category. The AmuseAmaze® - Board Game has a variety of contributing factors to ensure both children, adults, or both get a maximum stimulation to critical/cognitive skill development. In this category, the educational level is quite substantial and may very well become a favorite product used or recommended by public schools. The end result of our evaluation of the AmuseAmaze® - Board Game in this category was a perfect score.

 FUNFACTOR™: Rating Level 5 - FunFactor™ was well up the ranking in scoring with the AmuseAmaze® - Board Game. There is a score that is more than high enough to be available to truly encapsulate the response we saw with all kids and adults alike who literally played the AmuseAmaze® - Board Game so many times that it seemed to become a habit! The AmuseAmaze® - Board Game pulled an easy "5" in this category.

 INNOVATION: Rating Level 5 - The AmuseAmaze® - Board Game really showed its stuff in regard to innovation. The very idea of developing a game in which you are more than likely never to play the same game twice, it is easy to see the innovative design in this game. With challenge, education, and FunFactor™ all wrapped up into a single product. The AmuseAmaze® - Board Game pulls the highest score available in this category.

 MARKETING VALUE: Rating Level 4 - The marketing value of the AmuseAmaze® - Board Game is so easy to determine. What you have here is a game which will be an easy sell. Once that word is out that the game has holds a feature of it being near impossible to ever play the same game twice for the life of the game, it is easy to see the full value. Faithful followers of the classic game of Scrabble™ are sure to flock to the store to buy this game. The only downside is that with the AmuseAmaze® - Board Game being so fresh and new on the market without an established branding built as of yet, that could deter buyers just a fraction in actually purchasing it. In this category, the AmuseAmaze® - Board Game is well above average in its scoring but falls short of a perfect score by a single digit.

 VISUAL APPEAL: Rating Level 5 - When it comes to visual appeal, the AmuseAmaze® - Board Game packaging alone is a sure sell. In our consumer hands-on evaluation, we placed a number of products in a row on a table with no instructions, signs, or anything else but the boxes of the games. Roughly 81 percent of the people who went to the table and looked at the products on the table, chose the AmuseAmaze® - Board Game as the first box they picked up. When you combine the packaging visual appeal with the scoring from our own evaluation and the consumer feedback, the AmuseAmaze® - Board Game pulled a perfect score in this category.

 

REPRINTED WITH THANKS TO CHILDSAFE INTERNATIONAL CORPORATION

Back to top

 


Copyright 2003-2012 HL Games Limited. All rights reserved in all media.

Website designed & maintained by Toby Brake